Not only is there more selection abroad, product is also less expensive. In fact, as she takes me through her makeup and skincare routine (don’t worry, I’ll get there), she tells me that she discovered many of her must-haves in different countries all over the world. Growing up, Sobral was taught to turn to nature to exfoliate her body, but she simply saw it as a common self-care practice. “My grandmother would get loofah-like material from a tree, let it dry out in the sun, and we’d use that to buff dead skin,” she says.
“I went out with a cousin to a club one time, and as she started sweating, her eyes started to burn,” she explains. “Many of these formulas utilize formaldehyde, which could cause more harm than good.” I am always searching for future trends – beauty, fashion, hair, you name it!
“We all speak this universal language of loving ourselves and taking care of ourselves,” Pierotti says. “But there’s so much diversity, and it’s important to honor that.” It’s why Pierotti and Sol de Janeiro aim to be authentic in marketing and brand imagery by using real women with different hair textures, complexions, and body types. “On the streets and beaches of Brazil, you’ll see so many different people,” she says. The popularity of Brazilian blowouts paired with Brazilian women’s portrayal in media has undoubtedly spotlighted sleek, straight hair as the most desirable look. Still, it hasn’t stopped women from welcoming their natural texture.
In 2011, cosmetics sales hit a staggering $43 billion, and a booming beauty industry means Brazil is now the third largest cosmetic market in the world behind Japan and the USA. In fact if you think you spend too much of what you earn on your makeup collection, then don’t fret, because a recent study found that women in Brazil spend 11 times more of their annual income on beauty products than us Brits. I think Kim Kardashian’s beauty is a type that really resonates with Brazil. But then again, I wouldn’t say it’s such a craze like it is in the U.S. and U.K. People want to know the clothes, rings, the makeup, the lipstick, everything. I remember there were some actresses in a soap opera and in the show, they had a haircut that was sort of like the old Rachel from Friends.
But you don’t have to live in Rio or Sao Paulo to borrow some beauty tips from Brazil’s beautiful women. In this country where beauty goes hand in hand with health and well-being, Natura products have won over women and men throughout Brazil. Discover also how to take advantage of these benefits and integrate a touch of Brazil into your beauty routine, so exotic that it will whisk you away to another land. Beyond Brazil’s rich natural ingredients and deep-seated appreciation for beauty, Coelho says that the most beautiful part of her culture is its willingness to embrace people from all walks of life. “It’s in our blood to be confident, caring, and loving — it’s who we are at our core,” she says. “Latinas, generally, are resilient and that alone is the most beautiful thing.” According to theBrazilian Institute of Geography and Statistics2010 census, 7.6% of people surveyed identified as Black, and 43.1% identified as mixed race.
“I learned to consume ‘beauty foods’ like coconuts and açai for antioxidants and energy,” Sobral explains. “It wasn’t about policing weight, but about feeling your best.” But what you see in mainstream media — of tall, curvy women with smooth Victoria’s Secret waves, hairless bodies, and bronzed limbs — isn’t an accurate depiction of Brazil’s authentic beauty culture. “I didn’t notice that the things I grew up accustomed to doing were ‘Brazilian’ until I moved to the United States,” Pierotti says. From embracing body hair and natural curls to honoring agriculture and indigenous rituals, Brazilian women are debunking the most common stereotypes and showing just how much beauty is rooted in their rich history. Brazilian women are known to shower up to three or four times a day, thanks to the sweltering Brazilian temperatures.
All that showering can dry out the skin, so hydration is key. Look to nourishing natural oils like coconut oil or almond oil, and deliciously scented body butters. Now, her routine is fairly straightforward and she shows me an array of organic or mostly natural products geared toward anti-aging and enriched with essential vitamins like C, E, and other hydrating agents like hyaluronic acid. From the São Paulo suburbs to the rammed streets of Rio, there’s one thing all Brazilian women have in common; when they do beauty, they don’t do it by halves.